Coloring your hair shouldn't take over your whole evening.
Mixing bowls. Stained towels. 45 minutes hoping you didn't miss a spot. There's a simpler, less messy way to stay you.
Messy box dye
- 30–45 minutes of mixing, waiting & rinsing
- Stained sink and towels
- Gloves, bowls, brushes & a sleeve of instructions
- Flat, one-note "helmet" color
- CHF 120+ & half a day at the salon
Polar Instant Dye Shampoo
- Done in your normal 5-minute shower
- No bowls or brushes — just lather, wait, rinse
- Multi-tonal, natural-looking depth & shine
- Full gray coverage at home
- A fraction of the cost of the salon
Drag to see the difference.
"I genuinely did a double-take in the mirror." — verified result, one application
As easy as washing your hair.
Lather
Massage a coin-sized amount into wet hair, root to tip, until rich and even.
Wait
Leave the colour to develop for about five minutes while you finish your shower.
Rinse
Rinse until the water runs clear. Towel dry to reveal glossy, even, gray-free colour.
Made for color that looks like you.
5-minute color
Rich, even colour develops in about five minutes in the shower — no salon trip, no all-evening routine.
Multi-tonal depth
Layered tones mimic how natural hair reflects light, so grays blend in without a flat, painted-on look.
Nourishing oils in the formula
Macadamia, jojoba and sesame oils plus ginseng and ginger root extracts help leave hair feeling soft and glossy.
Full gray coverage
Designed to cover stubborn grays from root to tip in a single application.
Lasts up to 30 washes
Colour holds through up to 30 washes, fading gradually rather than with a harsh regrowth line.
Works on beards too
The same bottle works on hair, beards and brows for an even, natural blend. Always patch test first.
Color, with conditioning botanicals.
A permanent colour formula paired with nourishing plant oils and root extracts. The full ingredient list (INCI) is shown on the product packaging — please review it before use.
Macadamia & Jojoba Oils
Macadamia and jojoba seed oils in the formula help the hair feel soft and conditioned after colouring.
Ginseng & Ginger Root
Panax ginseng and ginger root extracts are included as traditional botanical care ingredients.
Reishi & Sesame Extracts
Ganoderma (reishi) mushroom and sesame extracts round out the botanical blend in the colour base.
Five minutes, start to finish.
“I did a double-take in the mirror.”
People keep coming back.
I cancelled my salon appointment. Five minutes in the shower and my grays are gone — it looks like my actual hair, not a dye job.
My husband uses it on his beard, I use it on my roots. One bottle, zero mess, no ruined towels. I don't know how it's this easy.
I was nervous after a bad box-dye disaster. This is the opposite — my hair feels softer than before and the colour is so natural.
See the difference for yourself.
Verified
Covered every gray on the first try — and it actually looks like my natural color, not a flat dye.
Verified buyer · Shade: Dark Brown
Verified
Five minutes in the shower and the gray at my roots was gone. I'm honestly a little stunned.
Verified buyer · Shade: Black
Verified
So much easier than box dye and no mess. My hair feels soft, not crispy.
Verified buyer · Shade: Medium BrownStock up & save your best price.
Most people reorder within 6 weeks. Grab the 2 or 3-bottle kit now, lock in up to 20% off, and never get caught with roots showing.
- Free priority shipping on 2+ bottles
- 30-day money-back guarantee, no questions
🔒 Secure checkout · Apple Pay, Shop Pay & cards
Love it or money back
Try every drop, risk-free.
Use the whole bottle. If you're not completely in love with your colour, email us within 30 days for a full refund — and keep the bottle.
Everything you're wondering.
It’s a permanent colour designed to be applied like a shampoo: you lather it through wet hair, leave it for about five minutes, then rinse. It still develops colour chemically, so it works like a hair dye — just with a faster, simpler application and no separate mixing bowls or brushes.
Colour builds with the first few uses and holds through up to 30 washes. Refresh it when you start to see regrowth rather than on a fixed schedule. As a permanent colour, a little goes a long way — always follow the on-pack directions and patch-test guidance.
Like any permanent hair colour, it can stain skin and surfaces, so wear the gloves provided and avoid contact with clothing. Wipe any colour off your hairline and rinse the shower soon after use. We recommend applying it carefully and rinsing thoroughly.
Match your natural (non-gray) base colour, or go one shade lighter for the most natural blend. Because it builds gradually, you stay in control. Between two shades? Choose the lighter one first.
Yes. The same bottle works on hair, beards and brows. Lather into the beard, wait five minutes, and rinse for a natural, even blend. Patch test first, as with any colour.
As with any hair colour product, we recommend a patch test 48 hours before first use and reading the full ingredient list. This product contains colour developers such as PPD and resorcinol; if you have a known sensitivity, allergy or a medical condition, check with your healthcare provider first. Discontinue use if irritation occurs.
You're covered by our 30-day money-back guarantee. Try the whole bottle — if you're not thrilled, email our team for a full refund and keep the product.
Five minutes to color you'll love.
Join 250,000+ people who swapped the mess of box dye for one simple bottle.
From CHF 29 per bottle · Ships free today · 30-day guarantee
